We created many forms of content to suit a wide variety of platforms.
For a project we do more then just create a video. We produce the full video, short videos, and photography from several formats.
This allows for the further promotion of the subject or better promotion of the video itsself depending on the subject.
We use a three formats to capture our photography and will use whichever format best fits your story. We use digital photography to capture a sharp exact look that suits modern trends and social media. We use 35mm film to capture the majority of our content. 35mm has a timeless look that can apply to almost all formats that can apply to almost all situations. Medium format 6x7 film is extrememly high quality and is the best format for extrememly large prints, posters, and billboards.
We color using Davinci Resolve to color our videos creating a unique look that suits each video. For theholyrainbow club we wanted a warm highly saturated look to match Lana the musicians vibe.
Color is extremely important in video as it sets a tone and can change how a video is percived. We thought that a warm look would work better then a cool or a dark look because we wanted to match Lana's personality. We did this by making skin tones and her purple sweater highly saturated to make her pop off the background. We swung greens into orange and added warmth into the blue sky to make it feel closer to golden hour.